What is the goal of a Logistics Information System (LIS)?

The goal of a Logistics Information System (LIS) is primarily focused on optimizing the logistics and supply chain processes within an organization. This involves the critical function of reducing transportation costs while ensuring reliability. An effective LIS integrates various logistics functions, enabling real-time tracking of shipments, route optimization, and monitoring of transportation modes, all of which contribute to cost efficiency without sacrificing the reliability of deliveries.

In contrast, the other options address different objectives that are outside the main focus of a Logistics Information System. Improving employee performance evaluation pertains more to human resource management than to logistics. Enhancing marketing strategies through analytics relates to market research and customer engagement rather than the logistical aspects of supply chain management. Managing inventory levels effectively, while an important aspect of logistics, is a more specific operational goal and does not encompass the broader aim of cost reduction and reliability that defines a Logistics Information System. Therefore, the best representation of the goal of LIS is the reduction of transportation costs while ensuring reliability.