What term refers to the amount of information that can be transmitted during a communication episode?

The term that refers to the amount of information that can be transmitted during a communication episode is channel richness. Channel richness indicates the capacity of a communication medium to convey information effectively. It encompasses various factors including the ability of the medium to provide immediate feedback, support multiple cues (such as verbal and non-verbal signals), and facilitate personal interaction.

In this context, a richer channel—such as face-to-face communication—allows for the transmission of nuanced information, emotions, and subtleties of interaction, enhancing overall understanding. In contrast, less rich channels, such as emails or written memos, may limit emotional and contextual cues, potentially leading to misunderstandings.

Understanding channel richness helps in selecting the appropriate medium for communication based on the complexity and sensitivity of the information being shared.