Which aspect of Porter's Five Forces Model refers to the availability of alternatives to an organization’s products or services?

The aspect of Porter's Five Forces Model that refers to the availability of alternatives to an organization’s products or services is the threat of substitutes. This force examines how easily consumers can switch to alternative solutions that fulfill the same need. If substitutes are readily available, customers can easily opt for other products, which can limit the organization’s pricing power and market share. This is particularly significant in industries where innovation is frequent, and products rapidly evolve, as it encourages businesses to differentiate their offerings and maintain customer loyalty. Recognizing the threat of substitutes helps organizations strategize effectively to maintain their competitive edge and respond proactively to market changes.