Which information system aims to enhance decision-making in marketing departments?

The Marketing Information System (MKIS) is specifically designed to support decision-making within marketing departments. It gathers, analyzes, and organizes data relevant to marketing activities, enabling professionals to make informed decisions based on market research, consumer behavior, sales forecasts, and competitive analysis.

This system typically integrates both internal and external data sources to provide a comprehensive view that helps marketing teams evaluate their strategies and tactics effectively. The MKIS aids in targeting the right audience, optimizing marketing campaigns, and ultimately improving customer satisfaction and business performance.

In contrast, other systems listed do not focus primarily on marketing needs. For instance, the Manufacturing Information System (MFIS) is geared towards production processes, the Financial Information System (FIS) deals with financial data and reporting, while the Logistics Information System (LIS) focuses on the management of logistics and supply chain activities. Each of these systems serves unique purposes that do not directly support marketing decision-making in the way that MKIS does.