Which method is commonly used to gather data in qualitative research?

Focus groups are a widely recognized method for gathering data in qualitative research. This technique involves bringing together a small group of individuals to discuss their perceptions, opinions, and attitudes toward a particular topic. The goal is to generate rich, detailed insights that can help researchers understand complex behaviors, motivations, and experiences.

In qualitative research, the emphasis is on exploring how and why certain phenomena occur rather than quantifying them. Focus groups facilitate in-depth discussions, allowing participants to share their thoughts in a conversational format, which can reveal nuances that might be missed through other data collection methods. This approach is particularly valuable in fields like health research, where understanding patient experiences and perspectives can inform better services and interventions.

Additionally, focus groups enable researchers to explore new ideas and concepts as participants interact with each other, potentially sparking thoughts and responses that individual interviews may not elicit. This collaborative dialogue can lead to a more comprehensive understanding of the research subject.