Which of the following is a focus area of a Marketing Information System (MKIS)?

A Marketing Information System (MKIS) is designed to gather, analyze, and manage data specifically related to marketing activities and decisions. One of its primary focus areas is to provide timely and relevant information regarding the marketing mix, which includes product, price, place, and promotion. This information is essential for businesses to make informed marketing strategies, assess market conditions, understand consumer behavior, and evaluate competitive landscapes.

Having timely data allows marketing professionals to react quickly to market changes, identify new opportunities, and optimize marketing campaigns effectively. This enables organizations to enhance their decision-making processes, align their strategies with market demands, and ultimately improve their marketing performance.

In contrast, cost reduction in logistics, integration of HR management, and enhancing manufacturing quality are important aspects of business management but fall outside the primary function of an MKIS. These elements are more aligned with other systems focused on operational efficiency, human resources, and production quality, rather than the specific needs of marketing data analysis and strategy formulation.